While it is cheaper to get a general website and just add your business name to the mix, it is never a smart choice. The whole point of creating a website design is to make a good impression on prospective clients, making your business more profitable. Studies have shown that about 39% of visitors lose immediate interest in unattractive websites.
It is always best to have a web design personalized according to your brand identity. Below are five ways a customized web design can lead your business to greater heights.
Brand Boosting
Your business has a brand that makes it different from every other competition. Your choice of color is always a representation of your brand. Customized web design will show off this unique brand via your chosen design style and incorporated graphics. Your clients can easily know your identity.
SEO Optimization
Everyone on the internet uses search engines almost every day; it makes getting answers so much easier. This is the reason why many businesses are making use of SEO tools to be able to have a wider reach. Basic website design cannot be SEO optimized and will not come up when someone searches for a keyword connected to you.
Optimization is a way to market your brand to those who search for what you have to offer. Customized website design can include videos and photos to optimize your site too.
Improved User Experience
Customizing your website puts you in control of your users’ experience; this is done with a responsive design that allows the site to be accessible on smaller devices. A template site cannot offer you this, and without this, your website will not be optimized to rank higher than your competition. A customized platform has faster loading speed, better readability, easy navigation, and other features that will give your users an excellent experience when they browse through your site.
Advanced Security
Security is essential when dealing with the internet, and users are learning to take note of ‘https’ in a URL. Search engines are beginning to advise users not to visit sites that do not install SSL because of the dangers. Search engines also look out for security when ranking websites as they want to ensure that their users are safe when they visit your site. This can only be attained with customized web design.
Easy Updates
A template site that cuts cookies will make it harder for you to update websites whenever you want to. You want to have the option of adding new things to your website when you want. Updates are essential so that your prospective clients are not faced with wrong info or outdated information. As your business grows, so should your website, and this can only happen with customized designs.
