In the digital age, there are many challenges for e-commerce websites. The competition is fierce as customers have millions of shopping options to choose from. The idea of selecting the right product is no longer a stroll in the mall. Moreover, thanks to the shopping tab on Google, consumers can easily check prices, compare products from different e-commerce stores, and decide what to purchase even before arriving at your website.
The golden goose in this rather competitive market is an effective e-commerce digital marketing strategy. Every e-commerce business needs the right strategy to drive the right traffic to its platform. However, online marketing strategies for e-commerce websites aren’t as simple as they sound. There are many levers to pull to be able to receive significant sales and profitable returns.
In this blog, we take you through some of the effective digital marketing strategies to improve your sales:
- Improve Product Visualization
With the growing digital age, consumer expectations have increased. Consumers like to have just about any kind of information at any time, including the visual appearance. So, if you boost product visualization and showcase something exceptional to your target audience, there are chances that your consumers will make a quick and effortless decision. In certain cases, consumers like to instantly look at the details without having to read about them.
You can use tools that enable consumers to spin your product for a 360-degree view or zoom-in, along with pop-up info tools, and more. These help to increase engagement and augment the shopping experience.
- Use Google Shopping Ads
Every e-commerce company knows about Google Shopping campaigns. These help you to prominently promote your products at the top of Google search results when users are searching for the kind of products you sell.
When you create a Google Shopping ad, it can include different kinds of information. These include product images, price, reviews, ratings, discount and promotional offers, delivery, and anything else that can encourage the customer to click on ‘add to cart’.
- Convert likes into sales with Instagram Shopping
Most businesses and marketers believe that the purpose of search marketing is sales, whereas the purpose of social marketing is brand awareness. However, this clear distinction between the two is changing every year.
How? With Instagram Shopping.
After you create a business page on Instagram and upload a product catalogue to Facebook, you can start tagging products in your Stories and organic feed posts. Before the launch of Instagram Shopping, users had to visit your website and find the product they saw on your social media. Fortunately, now they can just click on the product post, and they will arrive at the product page on your website. All they need to do is enter the required payment information to complete the purchase.
- Encourage User-Generated Content
An interesting e-commerce digital marketing strategy that can increase your conversion rate is customer reviews. A positive review from a customer who is already using your products is more persuasive and reassuring for the potential buyer than your promotional messaging.
User-generated content provides hands-on experience from existing customers. According to a study by Salesforce, 54% of the customers are more likely to follow the words of fellow customers over your marketing efforts.
Showing customer reviews and ratings on your product pages have always worked. It is a direct way of converting website visitors into customers.
- Automate with Chatbots
Chatbots help to improve communication with your customer. Moreover, chatbots can make or break your customer experience. A professional digital marketing agency in India can help you set up a chatbot that is available to answer all your customer queries. Having someone immediately answer all questions makes the shopping experience fun and hassle-free. It is easier for customers to make their way to the shopping cart if they have resolutions to all their issues.
These friendly little bots improve conversations with customers. They add a little human touch and, in turn, create a personalized experience that has a positive impact on purchases. Apart from being excellent customer service reps, chatbots are also great salespeople. They let a customer know when a deal or discount is available and also provide instant up-selling options.
- Flexible Delivery
Many online customers don’t complete orders when the delivery options don’t match their requirements. This leads to cart abandonment. People like to receive their order quickly. Moreover, in certain situations, they do not want their order at a particular time and would like to pay less for later delivery. As a result, you must offer flexible delivery options.
- Lesser Cart Abandonment
One of the most common reasons for cart abandonment is unsuitable delivery options. When a customer arrives at the check out only to see that there are additional shipping charges, they leave the website to order from where there is free delivery.
Some of the other reasons leading to cart abandonment include complicated checkout processes, mandatory signups, slow website performance, and crashes.
An interesting and effective way to deal with cart abandonment is the introduction of an email recovery strategy. Marketers at a digital marketing agency in India can help you design such email messages. If a customer abandons the cart, you can send emails encouraging the customer to complete the order.
- Attract More Customers with Referral Marketing
Referral marketing is a tactic to use existing customers and generate a constant flow of new business. In the practice of referral marketing, you incentivize the most loyal customers to share information about your brand and your products with others. There are higher chances that prospects will believe the word of their friends and family than your advertisements.
Referral marketing is pretty similar to customer testimonials with the only difference that this more direct. Undoubtedly, prospects trust their loved ones more than unknown users on the internet.
Conclusion
An e-commerce business needs a thoughtful, full-funnel marketing strategy for success. In this increasingly crowded and competitive landscape, it is important to break through the clutter to keep the sales coming.
E-commerce marketing strategies are vital for bringing more traffic and sales to your website. These strategies help to encourage customer purchases, and thereby increase revenue and profits for you.
