Ecommerce website design company Azola Creative have an especially important point to make when it comes to how successful website design for different ecommerce companies is actually realized. It is at once conservative and innovative. In website design, there are certainly a series of aesthetic and structural rules that seem to be followed by all companies, regardless of what they are selling or whether they are selling to consumers (B2C) or other businesses (B2B).
But the other imperative – the innovation – is the need to stand out. Ecommerce has massively democratized commerce in general. Anyone can set up a website for next to nothing. Marketing too has been democratized. Just consider the difference in cost between a professional TV commercial, as we have been accustomed to for decades, and a portrait-orientated smartphone video promoting an ecommerce site. The latter costs almost nothing and, with the internet, it can be just as effective as the multi-thousand-dollar ad campaigns of old.
But with so many starting ecommerce sites and so many making videos for next to nothing, it naturally follows that your competition is anyone with an internet connection and anyone with a smartphone. And yet, there are still aesthetic rules. You might have noticed that most websites share a few things in common, such as a clear uncluttered design and website structure that is simple to navigate. So, how can you strike this balance?
Narrowing the Field
One of the ways is to recognize the importance of a niche. It has always been the case that a niche is necessary for a successful business, and business is still very much business, whether it is online or not.
When it comes to how you design your website, categorizing it is the first way to narrow down your options to the things that work best. For example, a B2B website will look a bit different from a B2C website, a clothing website will look a bit different from a DIY website, and so on.
Here we can take one type of website as a case study – podcasts.
Website Design for Podcasts
In the spirit of narrowing the field, a podcast can also be categorized further into what type of podcast it is. Let us look at a few types of podcast templates, bearing in mind that you should always tweak the template in order to be original.
Design Blog and Podcast
This refers to the type of website templates that allows for a blog and a podcast to be hosted on the site. These two go great together, not least because a blog is a good idea for almost any type of website. Combining the two is excellent for SEO and can impart information about your products (or podcast content) in the most appealing way for visitors.
Paloma
One of the most famous templates, this design prioritizes space and images and is specifically for podcast-only sites. Having a website that doesn’t do long text posts means that there is more potential for visuals. Making the most of this and using arresting images is the way to find success with this template.
Highlight
Made by Shopify, this template is for podcasts that also sell products right alongside the podcast. This makes use of a gallery feature, which allows visitors to browse the products without clicking off the podcast. For a great dual income podcast site, this is a good one to go for.
There are countless more templates you can turn to for podcasts but managing to stand out always begins with narrowing down your field of appeal, choosing the right design, and then tweaking it appropriately.
