OFFLINE MARKETING IS AS IMPORTANT AS DIGITAL MARKETING. HERE IS WHY

Many business owners and entrepreneurs may now use the internet as a marketing platform thanks to technological advances, but is it sufficient in today’s cutthroat economy? While instantaneous sharing and more visibility are made possible by digital platforms like social media, there are unique advantages to exploring more conventional marketing strategies. The fact is that […]

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Is Print Marketing Essential for Reaching Multicultural Voters in Political Campaigns?

Political advertising is improving its campaign strategies as the election season approaches. This plan must consider a wide range of voters. Some candidates may choose to target the older generation, but others may choose to target a different demographic. Over 80 million multicultural voters account for one-third of the electorate, something you may be unaware […]

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What is attribution in digital marketing?

In digital marketing, attribution is the process of assigning credit for conversions and other desired outcomes to the touch points in the customer journey that drove them. In other words, it’s a way of assigning credit for sales and leads to the various marketing channels and tactics that contributed to them. But regardless of which […]

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