What is Brand Design? Brand Design is defined as one of the most important advertising practices of developing the brand, logo, graphic design, and the key creative elements associated with the brand to generate a unique identity compared to the existing brands in the marketplace and also giving enough impetus to attracting customers. Brand Design is the visual identification of a business or organisation and its positioning for future recall and success.
Concept of brand design
The concept of brand design originated from the concept of “Business Identity”, “products and services identity”, and “total appearance identity”. According to this concept, the visual elements of a brand design provides an overall picture of a company or an organisation so as to help customers in forming an impression about it. In fact, many companies have already launched successful marketing campaigns by just creating a brand design on the television and magazine pages. There are other organisations that launch a full-fledged identity campaign by launching national or international awareness programmes like ‘People’s Dispensary’ and ‘Land of Hope’. These strategies have shown that brand design generates a higher return on investment (ROI) than traditional advertising.
Factors to be considered in brand design
Brand design is not an easy task as there are several factors that need to be considered, such as the target audience, the message to be conveyed, and most importantly, the final appearance of the brand design. Every company tries to achieve a unique brand design, but it is very difficult to maintain a consistent visual appeal throughout the entire process. If an organisation is able to sustain consistency across the entire process, it is said to have a high ROI. The brand design process is not as simple as it seems, and it requires comprehensive planning, implementation and monitoring to keep your brand design consistent.
When a brand design is launched, it attracts immediate attention, and the initial reactions depend solely on the communication between the brand designer and the client. Every company has a unique identity, and they create this through their logo, television commercials, brochures, websites, etc. Even if branding becomes an important tool for marketing, it is important to remember that it is an intangible asset that can be damaged more easily than tangible assets. As a result, it is essential to ensure that the branding is protected from damage. Many organisations have been able to safeguard their brand design with various techniques.
Use of Tagline
One such technique that is used to protect brand design is the usage of taglines. Taglines are short phrases or one-liner descriptions that are used to identify a brand or individual. The concept of taglines is not new; it was first used in the 1960s by brand name organisations in order to make their products and services memorable. The primary objective of a tagline is to provide something interesting or funny to the reader that will trigger his curiosity, and he will be compelled to read the tagline, often leading him to reach out for the associated product. The best way to use taglines is to associate them with the entire process of a brand design. Brand design Manchester will allow greater prospects for your company.
