If your cold emails land in the receiver’s spam, it has defeated the marketing campaign’s purpose. Most receivers don’t open their spam box, and there is this presumption that any email that lands in spam folders is unsolicited. Also, if the email lands in spam, it will lower your reputation and create a vicious circle of low deliverability.
In the past, tracking when emails landed in spam on the receiver was difficult. One of the reasons most emails land in the spam box is because they look like unwanted emails. However, to stop your emails from landing in the receiver’s box, there are specific measures you need to take. Read and learn how to improve your cold email deliverability.
Lack of personalization
One of the reasons your email is landing in the receiver’s spam box is because it lacks personalization. Usually, cold emails are the same messages sent to many recipients. Personalizing the email improves your chances of getting positive feedback from your receiver. In addition, personalization improves your deliverability. One thing you can add to make the email personalized is including the receiver’s name at the beginning. Also, you can include the company the receiver works for, including personalization.
Using links in emails
If you add links to your cold emails, you are damaging your reputation, and the deliverability will be poor. It doesn’t matter if the links are not malicious. Using links in your emails is under additional scrutiny. For instance, your email could be viewed as trying to phish. Therefore, links are not a good idea for cold emails. If you must use a link in your email, describe what it is, and the viewers should be able to see it.
Poor email structure
Another thing that increases the possibility of your emails going to spam is the structure. For instance, regular emails may not contain several images like cold emails. Therefore, the email structure should not vary so much from what a regular one will look like. Your text should be appropriately structured, and avoid using links. If you must use an image, don’t use it too much.
Lengthy cold emails
When writing a cold marketing email, hit the nail on the head. Sending a lengthy email will increase the possibility of the email becoming spam. Besides, receivers don’t like lengthy emails, especially unsolicited ones. Meanwhile, very short emails could also be perceived as spam. Therefore, the email should maintain a moderate length to meet its purpose.
Low engagement
There is a very high possibility that if your email receives low engagement, there is a possibility that it will always land in the spam box. However, if your email is opened and read by the receivers often, it may not be in spam. The solution to this is to write a highly engaging cold email.
Conclusion
You need to use a good tool to reduce the volume of your cold emails that get into spam. Opt for a good marketing tool like Lemwarm to draft amazing cold emails.
