Traditional marketing tactics are losing their effectiveness, so to get your prospect’s attention, more and more businesses are giving away promotional products in NZ. Giving out promotional products is an efficient way to increase brand awareness. But with thousands of vendors, products, themes, and shapes available, it can be very time-consuming to decide what will suit your business. This article is to help you make that decision. We’ll introduce you to the multiple types of promo products, including giveaways, premiums, and collectibles.
Start with your marketing strategy.
What is your goal? Are you trying to maximize brand awareness or drive sales? Something like custom pens or stress balls might be a good choice if you’re looking for new customers. On the other hand, if you’re trying to build relationships with existing customers, then maybe something like custom t-shirts would be better.
Budget, consider costs.
You want to ensure you have sufficient money in your marketing budget to cover the cost of giving away promotional products. But, on the other side, you are not willing to spend all your money on giveaways only to have nothing left over for other marketing initiatives.
Consider the usefulness of the product to your target audience.
If you’re looking for something that will be used regularly by your customers, it’s important that they like the item they receive and will find it useful. In addition, your customers will have a better experience with your company if they can use their products immediately. So consider their needs before choosing a product.
What is the message you want the product to convey?
This is especially important if you want to create a long-lasting relationship with customers and develop brand loyalty. If you want to send a message about quality, then give away high-quality products; if it’s about affordability, choose something that’s affordable but still useful; if it’s about being environmentally friendly, find products made of recycled materials or biodegradable materials; etc.
Consider the impact of what your want for a perceived value.
Depending on your audience, there may be certain products that are better suited for them than others. For example, if you’re promoting an eco-friendly business, chances are they won’t appreciate getting a plastic bag full of candy as their gift. On the other hand, if you’re promoting an IT company, a USB drive might be more appropriate than a pen or notebook pad which might not appeal as much to computer-savvy individuals who don’t need any more accessories lying around their desks!
Is there a need for versatility if you want to use it differently?
If so, then look for a product that can be used in multiple ways. For example, if you’re looking to give away pens with your logo printed on them, consider getting retractable pens instead of standard ones. This way, your customers can use them as both a writing instrument and an accessory.
Make sure it stands out!
Last but not least, you need to do is make sure that the item you choose is something that will catch people’s attention and make them remember your company. If it doesn’t pop out at them, then they won’t even think about your company when they’re looking for a gift or souvenir down the road.
The right promotional product can help a small business to save money while reaching out to customers. In addition, many promotional products in NZ are reusable, allowing both the business and the customer to benefit over time. The five most important factors a company should consider when choosing a product are the audience, the logo, functionality, where the product will be utilized and how frequently, and how long it takes for the customer to get results from the promo product. The key is choosing a prom product that helps you reach your target audience and fits within your budget plan.
